While most companies are experimenting with AI in some way, shape or form, TikTok believes the chatbot could do more than just answer questions about a video - it could also become a different way for users to surface content in the app, beyond typing into a search box. Why consumers would even want an AI chatbot in TikTok is another matter. Others who have recently enacted similar bans include banks like Bank of America, Citi, Deutsche Bank, Goldman Sachs, Wells Fargo and JPMorgan, as well as Walmart, Samsung and telecom giant Verizon. The security risks of AI chatbots have led some companies to ban such bots at work, including Apple, which has gone so far as to restrict employees from using tools like OpenAI’s ChatGPT or Microsoft-owned GitHub’s Copilot over concerns about confidential data being leaked. The long-term data retention policies or privacy aspects of the chatbot also couldn’t be determined at this time. It’s unclear if the AI chatbot is logging data associated with the user’s name or other personal information, though. TikTok is taking a similar approach with Tako, as it also allows users to delete their chats.
Some companies have worked around this consumer privacy concern by allowing users to delete their chats manually, as Snap has done with its My AI chatbot companion in the Snapchat app.
But from a privacy standpoint, that means the AI conversations are not being deleted after chats end, which poses potential risks. Because the technologies are so new, companies are opting to log customer interactions and review them to help their bots improve. The disclosure also notes that all Tako conversations will be reviewed for safety purposes and, vaguely, to “enhance your experience.” This is one of the complications that come with using modern AI chatbots, unfortunately. Image Credits: TikTok screenshot by Watchful.ai From here, you could click on a video’s thumbnail to be directed to the content. The bot would respond with a list of results that include the video’s name, author and subject, as well as links to suggested videos. Or, if users were looking for ideas of something to watch, they could ask Tako to suggest some videos on a particular topic - like funny pet videos. When tapped, users can ask Tako various questions about the video using natural language queries or discover new content by asking for recommendations.įor instance, when watching a video of King Charles’ coronation, Tako might suggest that users ask “What is the significance of King Charles III’s coronation?”
Called “Tako,” the bot is in limited testing in select markets, where it will appear on the right-hand side of the TikTok interface, above the user’s profile and other buttons for likes, comments and bookmarks. AI chatbots, like ChatGPT, are all the rage, so it’s no surprise to learn that TikTok is now testing its own AI chatbot, as well.
0 kommentar(er)
